After Google and YouTube, Amazon is the world’s third-largest search engine. However, Amazon has one significant advantage over Google and YouTube – every search made on Amazon has purchasing intent. Every search engine has an optimization that, if done right, will make you rank in the first 10 spots, also known as the first page. Amazon has its own SEO that is really useful for promoting your store without additional costs.
While Google and YouTube searches primarily concern informational or research-driven intent, Amazon is all about transactions. Getting your products to rank high for specific keywords is an amazing way to increase your Amazon sales, but it can be challenging to master. As an Amazon seller, Amazon SEO is one of the most important things to understand. It’s the reason why selling on the Amazon marketplace is so advantageous.
Now, we’ll review everything you need about Amazon SEO. First, we’ll explain what it is, how it works, and the three pillars on which Amazon SEO is built. Following that, we’ll assist you in developing your Amazon SEO strategy and how to sustain your performance over time.
What is Amazon SEO?
Amazon SEO is concerned with the keywords that people use when searching for products to make a purchase. Amazon users typically have transactional search intent, so your content should be tailored to that intent and include phrases people use when they’re ready to purchase.
You define the title and description of the product, as well as keywords and other product information, in your Amazon product listing.
Your organic ranking in Amazon’s search results is affected by the keywords in your listing. A higher rank, of course, leads to more clicks and, ultimately, more sales. Therefore, you want to optimize your content to appear near the top of search results.
When your product listing is optimized, Amazon can better understand it and show relevant products to customers.
Amazon SEO is primarily concerned with the following:
- Optimization of keywords
- Product image enhancement
- Optimization of product titles
- Backend keyword phrases
- Inventory levels
Understanding the 2 Crucial Amazon Platform Ranking Factors
As an Amazon FBA Seller, Considering how your products will rank higher on the Amazon Marketplace can be challenging. You will face strong competition and a constantly evolving A10 search engine algorithm, so most businesses hire an Amazon SEO consultant for assistance. While there are no exact methods for determining how Amazon A10 targets results and customer queries, there is information that can help make your products stand out.
Remember, the A10 search engine is an intelligent tool that can help you match your products with the right customers. The 2 ranking factors are: Selling high-quality products quickly and mastering the art of Amazon keywords.
Selling high-quality products quickly
Amazon uses sales velocity to determine how quickly a product sells on the Marketplace, and it is used to inform sellers regarding their performance. The relationship between Amazon SEO and sales velocity is straightforward: the more money you make on the Amazon platform, the better your rankings will be. Therefore, creating a compelling sales resume for Amazon will give you extra consideration.
Aside from implementing an effective SEO strategy, you can boost sales velocity by launching PPC (Pay-Per-Click) advertising campaigns, analyzing product conversion rates, and increasing customer reviews. Some well-connected entrepreneurs also collaborate with other Amazon sellers to help each other’s businesses through “referral traffic.”
Determining and increasing sales velocity rates is critical to your Amazon success. Consider investing in these useful techniques if you want to make some noise and get noticed on the platform.
Mastering the art of Amazon keywords
Amazon keywords are essential to the overall SEO process. They are Amazon SEO tools that help your eCommerce business connect with customers on the platform based on what they are looking for. If you don’t use the right keywords, how will the A10 search engine understand your products and push them to the top of the platform’s search results page?A10 is a smart piece of technology, but it will only know what your product is if you speak it in the appropriate language.
How to Optimize a Product Listing
By the time you reach this section, you should have a solid understanding of the Amazon SEO process, its primary functions, and the overall impact on your eCommerce business. As previously stated, quality and relevance are key to platform success. The greatest way to get started is to create the best product listing for your website.
Increased click-thru rates (the number of people who click on your listings) and conversion rates (the number of people who buy your products) result from an optimized product listing. To achieve this, you must be able to write awesome sales copy, take high-quality product photos, and launch an outstanding PPC campaign. Here are a few steps on how to optimize your product listing on Amazon:
- Keyword Research
- Keyword Optimization
- Awesome Copy
- High-quality Images
- Product Title
- Product Description
Step number 1 is to conduct keyword research. Keywords are the foundation of almost all SEO strategies. The rest of the strategy is only worthwhile if you know what search terms you’re attempting to rank for.
There are two steps involved here. First, brainstorm a few keywords that will serve as your primary keywords. These are the most relevant keywords, as measured by the search volume. You’ll work harder to rank for these keywords because they have the highest sales potential if your product listing ranks.
Second, collect as many relevant keywords as you can. Most products have many search terms that customers can use to find them. The more of these search terms you can appear for, the more searches your product will appear in, and the greater your sales potential.
Get a keyword research tool and create a comprehensive list of keywords for your product. Then, examine your competitors’ keywords in their product titles, product descriptions, etc. Please make every effort at this point because it will boost the overall potential of your SEO strategy.
The next step is incorporating the keywords you discovered into your product listing. It takes skill to do this effectively. You’ll have a long list of relevant keywords to choose from but only so much real estate to use them in.
It would help to balance keyword inclusion with product listing writing to maximize the conversion rate. That means your product listing should be easy to read, and the keywords should feel natural. Potential customers will be turned off by keyword stuffing.
It is also critical to prioritize the most important keywords in the most important areas in this case.
Your product title is at the top of the list. This is the area with the least amount of space and should contain the most important keywords. If the keyword is in your product title, you have a better chance of ranking and getting clicks. So save this space for 2-3 highly relevant keywords with a high search volume.
Following that, include keywords in your bullet points and product description. This is an excellent place to begin incorporating long-tail keywords.
Include as many keyword variations as possible in the bullet points while remaining brief and readable. However, Amazon only indexes the first 1000 bytes (characters + spaces) in the bullet points, so the algorithm will only pay attention to the extra if you go too far.
Finally, in the backend keywords section, you can include any relevant keywords that didn’t fit in your product title, product description, or bullet points.
Quick Note: These are only visible to the algorithm and are not visible to customers, and make sure to include keywords that are relevant to your product.
Without a doubt, the most effective sales copy is one that persuades. Sales copy on other platforms may need to be more effective for consumption because customers dislike sales language. However, it’s a different story on the Amazon Marketplace. A well-written sales copy can set you apart from the competition because your target audience is ready to buy products in real-time.
Because images do not contain keywords, they are often overlooked for SEO purposes. However, because they are essential for selling the product, they are also an important part of your SEO strategy. Use your product images to show your product from various angles, with various uses, and to highlight key features.
High-quality images are essential for presenting your product in its best light.
Give potential buyers as much information as possible to persuade them to buy. For example, product images can often convey more information than product titles, descriptions, and bullet points.
The product title is the first text customers will see on your product listing. Therefore, it should be simple and contain the most important information about your item. Amazon Seller Central has published Style Guides to help sellers better structure their titles, and a well-crafted title typically provides the product’s distinctive features and advantages.
While product titles differ greatly depending on the type of product being sold, most entrepreneurs include the following information:
- Product Type
- Size and quantity
- Model type and number
- Power output requirements
- Trademarks or patents (if necessary)
- Power output requirements
Because Amazon is entirely online, entrepreneurs can only make a sales pitch to customers through a detailed product description. Consider it an opportunity to persuade customers to purchase using the right words at the right time. Here are some Amazon SEO pointers to help you optimize this section of your product listing:
- Tell a story
- Utilize Amazon SEO tools
- Do not rewrite
- Make it readable
While there is no specific formula for creating the perfect Amazon SEO strategy, learning the fundamental concepts of the SEO process is a significant step toward your eCommerce success. We understand that this SEO masterclass will turn you into an Amazon SEO expert over time, but we hope it will provide you with the information you need to get started.